Oris Big Crown Pointer Date 'Bullseye' Review: A Timeless Classic with a Modern Twist (2026)

Get ready to dive into the world of luxury timepieces as we explore the Oris Big Crown Pointer Date, a watch that's creating a stir among enthusiasts! But is this new version a timeless classic or a controversial twist?

The Oris Big Crown Pointer Date, affectionately nicknamed the 'Bullseye', is a true icon in the brand's extensive catalog. With a rich history dating back to 1938, this model has stood the test of time, offering a unique blend of classic design and modern appeal. Amidst the sporty Aquis divers and futuristic ProPilot X designs, the Big Crown Pointer Date stands out with its timeless elegance. Its classic pointer date dial, turned bezel, and cathedral hands have become synonymous with the brand's identity.

However, Oris isn't one to rest on its laurels. Last year, they unveiled the 'New Big Crown' at Watches and Wonders, a modern take on the classic, featuring streamlined designs and colorful dials. This evolution sparked a concern among fans: would the classic Big Crown Pointer Date be discontinued? Thankfully, Oris has put those fears to rest with the introduction of the new 'Bullseye' version.

The star of the show is undoubtedly the 'Bullseye' dial, a tuxedo-inspired design reminiscent of an Oris pocket watch from the 1910s. This high-contrast sector dial is a masterpiece of subtlety. The light silver center and outer rings exude a soft, textured metallic shine, adapting to its environment and shifting between cool grey and warm eggshell hues. Sandwiched between is a solid black middle ring, adorned with white Super-LumiNova hour numerals. The attention to detail is impeccable, though I did notice a slight imperfection in the hour numeral printing on the prototype.

The dial's design is further enhanced by a railroad-style minutes track and black dial text, with a pop of color provided by the red-printed date track numerals. The cathedral hands, accompanied by a red-tipped pointer date hand, ensure excellent visibility as the month progresses. The vintage charm is sealed by the fluted bezel, a perfect complement to the overall aesthetic.

The 'Bullseye' dial is housed in the 38mm Big Crown case, a size that offers versatility for various wrist sizes. The case is brushed on top and polished on the sides and bottom, exuding a refined elegance. It's paired with a black Cervo Volante sustainable deer leather strap, featuring quick-release spring bars for easy customization. The exhibition caseback reveals the Oris Calibre 754, an automatic Sellita-based movement with a 41-hour power reserve. While it's a standard caliber, it allows Oris to maintain a competitive price point for this model.

Speaking of price, the Big Crown Pointer Date 'Bullseye' is a steal at $2,350, especially when compared to its Cervo Volante siblings priced at $2,600. The slightly lower price tag doesn't compromise on quality or intricacy, making it a win for both the brand and consumers. And on the wrist, this watch truly shines, with its tuxedo dial and metallic tones creating a unique and captivating look.

Tuxedo dials might not be as prevalent today, but Oris has brought this style back with impeccable timing. The 'Bullseye' dial feels fresh and exciting, offering a distinct look within the brand's current offerings. And this is where it gets interesting: is this a respectful nod to the past or a controversial departure from the brand's recent designs?

What do you think? Is the Oris Big Crown Pointer Date 'Bullseye' a timeless classic or a bold, controversial move? Share your thoughts in the comments below!

Oris Big Crown Pointer Date 'Bullseye' Review: A Timeless Classic with a Modern Twist (2026)
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